Personal data and cookie policy

Version published online May 25th 2018

1. Introductory remark

This privacy and cookie policy ("Policy") describes how Brillen24 SA collects and processes personal data when using its websites (the "Websites"), namely:,,,,,

Other third-party servers and websites may have different privacy policies.

The purpose of this policy is to make you understand Brillen24 SA's approach and practices regarding your personal data, in compliance with the General Data Protection Regulations (better known by the acronyms RGPD) and applicable national laws, where applicable.

2. Data controller

Brillen24 SA is the data controller for the websites :

Avenue Louise, 364
1050 Ixelles

Further details can be found in the legal notice.

3. The Data Protection Officer

If you have any questions regarding data protection and this Policy, you may contact the designated DPO accessible at

4. Concept of personal data

Pursuant to Article 4.1 of the GDPR, personal data means any information relating to an identified or identifiable natural person; it being specified that any natural person who can be identified directly or indirectly, in particular by the attribution of an identifier such as a name, location data, an online identifier or one or more particular characteristics which express the physical, physiological, genetic or economic identity of that natural person, is considered identifiable.

5. Why is your data collected? Who is concerned? What data and for how long?

Why is your data collected and processed? Which people are affected? What data does it concern? (excluding cookies) How long do we keep them?
To manage your subscription to newsletters and carry out our communication actions. Visitors who subscribe to the newsletter, users who have opened an account and customers of the website E-mail address Until you unsubscribe/object
To manage your User account Users who have opened an account and customers of the site Email address, first name, date of birth (optional), mailing address (optional) Until your account closure request
To manage your order Customers of the website (order confirmed) First name, e-mail address, postal address, fixed telephone and/or mobile number, date of birth (optional)
Photo (optional) to calculate your inter-pupillary distance if you wish us to.
Medical prescription (optional)
(payment data are kept by the relevant providers according to the payment method selected by the client)
Order execution time 
limitation periods for civil actions (archives)
Except for optional data (date of birth, photo, medical prescription) which can be deleted by the customers themselves from the customer account.
To use our online testing tool Any user of the site wishing it Photo (no link with any other identifying data is processed in our servers) 12 months after upload

6. Use of cookies

We use cookies when you visit our website. These are small text files that are stored on your computer by our web application and through which we can recognize your web browser. Current Internet browsers are set so that they automatically accept cookies. However, you can deactivate them or set your Internet browser to inform you when cookies are being used.

But depending on the type of cookies, the way they are uninstalled may have a direct impact on your browsing experience.

• Type of cookies

Essential Cookies : These cookies are essential to provide you with services available on our Websites and to enable you to use some of their functionality. For example, they allow you to connect to secure areas of our Websites and help the content of pages you request to load quickly. Without these cookies, the services you have requested cannot be provided, and we only use these cookies to provide these services to you.

If you disable these cookies, it is no longer possible to make purchases from us for security reasons.

Functionality Cookies : These cookies allow our Websites to remember the choices you make when using them, such as your login information and to remember changes you make to other parts of our sites that you can customize. The purpose of these cookies is to offer you a more personal experience and to avoid having to re-enter your preferences each time you visit one of our Websites. You can disable these cookies by clicking here. A notice of information and request for acceptance of this type of cookie also appears when you first log on to our Websites. We retain this type of cookie for 13 months from your acceptance (which may correspond to your continued use of our Website).

Performance cookies and analysis : These cookies are used to collect traffic information to our Sites and how users use them. The information collected does not identify any individual visitor. The information is aggregated anonymously. It includes the number of visitors, the websites visited, the pages visited, the time at which the visit was made and other similar information. We use this information to operate our Websites more efficiently, to collect general demographic information and to monitor the level of activity on those Websites.

We use Google Analytics for this purpose.

Google Analytics uses its own cookies. It is only used to improve the operation of our Websites.
You can find more information about Google Analytics cookies at :
You can learn more about how Google protects your data :
You can prevent the use of Google Analytics on our Websites by downloading and installing the browser plugin available via this link :

• Advertising Partners/Advertising Partner Networks

Brillen24/Opticien24 uses advertising partners and advertising partner networks. These extend the communication of Brillen24/Optician24 offers on the World Wide Web. Brillen24 uses retargeting with certain ad partners/ad partner networks, including CRITEO.

We do not transmit any of your personal data to these services.
You can deactivate these services at any time: CRITEO

• Disable cookies

You can usually delete or reject cookies via your browser settings. To do this, follow the instructions provided by your browser (usually located in the "settings", "help", "tools" or "modify" installation). Many browsers are configured to accept cookies until you change your settings. For more information about cookies, including how to view cookies on your computer or mobile device and how to manage and delete them,

7. Managing your payment data

The payment data you transmit to us are communicated to the payment service provider indicated at the time of your purchase. These transfers are made in secure mode (https) in accordance with the relevant standards. We do not store any payment data on our servers. Refund management is also done via payment service providers.

8. Security measures

BRILLEN24 SA uses personal data protection and security technologies recognised as industrial standards within the IT sector for the personal data it collects and processes. This applies in particular to https (SSL protocol) communications on our Websites, accesses reserved for a category of its personnel subject to an obligation of confidentiality and the use of anti-virus software.

9. Transfer of personal data

We only transfer to the competent subsidiaries of our group the personal data strictly necessary for the manufacture of your glasses and their delivery.

It is specified that these subsidiaries undertake to communicate your data only to their service partners who need the data exclusively for order processing, product manufacturing and delivery. In this context, in accordance with legal data protection requirements and in the interests of security, standard clauses have been signed with service providers when they are located outside the European Union.

We have also signed agreements with our service partners for ancillary activities for the operation of our Websites.

10. Changes to the Policy

We reserve the right to change our Policy at any time. We therefore invite you to consult it frequently.

The "Last Updated Date" indicates when our Policy was last amended. If the change is particularly significant, we will notify you by email and/or post a notice on our Websites.

We invite you to download the version of the Policy and keep it on the consultation date.

11. Right of persons and modalities for exercising their rights

According to the regulations in force, the natural person whose personal data are processed has the possibility to exercise the following rights :

  • the right of access to personal data concerning her,
  • the right to rectify personal data concerning her,
  • the right to the erasure of personal data concerning her,
  • the right of opposition or limitation of the processing of its data, subject to compliance with the legal grounds justifying the processing of data (including the proper performance of the order - execution of the GTC - may justify the impossibility of exercising its right of opposition or limitation of the processing requested by the person),
  • the right to data portability,
  • where processing is based on consent, the right to withdraw consent at any time,
  • the right to lodge a complaint with the competent supervisory authority.

To exercise these rights, You must send your request, indicating your e-mail address, your first name, and the subject of your request as follows: "exercise right personal data", to :

  • by e-mail at:
  • or by post to BRILLEN24, Avenue Latérale 143, 1050 Brussels - BELGIUM

As a security measure, the applicant must prove that he is the holder of the rights to the personal data concerned. To this end, the request must be addressed from the e-mail address registered on the site managed by Brillen24 SA. Failure to do so will result in the rejection of the application. If the applicant is no longer able to use this e-mail address, it will be up to him to prove by any other reasonably reliable means that he is the owner of the data concerned.

Given technical constraints, You acknowledge being informed that BRILLEN24 SA will process your request within a reasonable time, and within a maximum of 30 days from receipt of your request.

Call us at:
+44 33 08 28 07 77
mon.-thu. 9:30am-1pm and 2pm-6pm Fri 9:30am-1pm and 2pm-4pm
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